JUNO Awards Land in Edmonton this March with the Support of Long Standing and New Brand Sponsors - The JUNO Awards

JUNO Awards Land in Edmonton this March with the Support of Long Standing and New Brand Sponsors

JUNO partnerships help drive Canada’s cutting edge music scene as the award show travels for the first time since 2019


TORONTO – The Canadian Academy of Recording Arts and Sciences (CARAS) is ecstatic to share its brand partners helping drive The 2023 JUNO Awards landing in Edmonton this March. Premier Sponsor TD Bank Group returns as The Official Financial Institution of the 2023 JUNO Awards. SiriusXM Canada and TikTok return as Lead sponsors, joined by first time sponsor, Edmonton’s Best HotelsAudio-Technica, CBC Music, and Diageo come back as Platinum Partners alongside returning sponsor Chatters Hair Salon and new partners, Amii – Alberta Machine Intelligence Institute and EXCEL® Gum. Destination Indigenous and Long & McQuade return as Gold Partners and are joined by new sponsor YouTubeCBC Sports returns as a Silver Partner. Explore Edmonton becomes a combined CARAS & CBC Sponsor.
Exclusive Broadcast and Content Partner
As part of its multi-year agreement, CBC returns as the Exclusive Broadcast and Content Partner for The JUNO Awards. Canadians can tune into the 2023 JUNO Opening Night Awards Presented by Music Canada at 6 p.m. MT/ 8 p.m. ET on Saturday, March 11 via CBCMusic.ca/junosCBC Gem and globally on CBC Music’s Facebook and Youtube pages. The 2023 JUNO Awards, hosted for the second year by global superstar Simu Liu, will broadcast live from Rogers Place on Monday, March 13 at 6 p.m. MT/8 p.m. ET nationwide on CBC TV, CBC Radio One and CBC Music, and streamed live on CBC Gem, CBC Listen, and globally at CBCMusic.ca/junos, and CBC Music’s FacebookYouTube, and Twitter pages.
CBC Music returns as presenting sponsor of JUNOfest, taking over intimate stages and bustling pubs across Edmonton for three jam-packed nights. JUNOfest Presented by CBC Music will showcase talent from coast-to-coast and across all genres, ranging from indie all-stars to dynamic jazz ensembles.
JUNO Cup Presented by CBC Sports returns for the first time since 2019.  The celebrity hockey game pits musicians and professional athletes against each other in support of MusiCounts, Canada’s music education charity.
Premier Sponsor
TD Bank Group, enters its 12th year of sponsorship and returns for the second time as Premier Sponsor, the highest designation presented to a sponsor.Again this year, TD has driven the TD JUNOS Submissions Access Program, which was created to support Canadian artists from underrepresented communities by helping with submission fees for the 2023 JUNO Awards. This year’s program funded almost 300 artist submissions, with 13 resulting in nominations including Francois Klark, Kairo McLean, Angelique Francis, Tommy Lefroy and more!Activating at beloved events including The JUNO Awards Broadcast and JUNO Fan Fare, TD will invite fans to pose with a real JUNO for a unique digital takeaway.On Canada’s biggest night in music, the TD Green Carpet will guide TD cardholders to a special Fly Past the Line entrance for quick access into Rogers Place.Lastly, for the third year in a row, TD will sponsor the Canadian Music Hall of Fame Induction and Performance, this year honouring Nickelback on The JUNO Awards Broadcast and will present an exclusive interview with Nickelback on TikTok. TD also introduced the TD JUNOS Nickelback Prize Pack Contest (You’re With The Band!) for a chance to experience a private Nickelback rehearsal for the JUNOS.
Lead Sponsors
Canada’s leading audio entertainment company, SiriusXM Canada, returns as a Lead Sponsor.  SiriusXM Canada will be at fan-favourite JUNO Week events including the JUNO Comedy Show Presented by SiriusXM Canada (Friday, March 10) and the JUNO Awards Broadcast (Monday, March 13), where Rap Album/EP of the Year Presented by SiriusXM Canada will be awarded. At the JUNO Opening Night Awards Presented by Music Canada, SiriusXM will present the Artist of the Year and Comedy Album of the Year categories.
Major music amplifier and entertainment platform TikTok returns as Lead Sponsor for the third year. After becoming the first-ever name in title partner of the JUNOS only fan voted award in 2022, TikTok returns with TikTok JUNO Fan ChoiceTikTok provides the Official Voting Platform, allowing fans to vote in-app for their favourite JUNO-nominated artists or via TikTokJUNOFanChoice.ca for additional voting options. Voting is unlimited and fans are encouraged to vote by the minute, hour, day, and week for their favourite JUNO-nominated artists up until 9 p.m. EST the night of the broadcast March 13, 2022. The winner of TikTok JUNO Fan Choice will be announced live on the broadcast that evening. 
Edmonton’s Best Hotels joins as a Lead Sponsor encouraging everyone to book their stay for 2023 JUNO Week via their websiteThe collective will also present Country Album of the Year at this year’s JUNO Opening Night Awards Presented by Music Canada and are conducting a contest for a chance to win a private rehearsal experience leading up to the JUNOS in addition to JUNOS tickets.
Platinum Partners
Amii (Alberta Machine Intelligence Institute) makes history as the first Official AI Partner of the 2023 JUNO Awards, presenting Rock Album of the Year and showcasing AI capabilities in music production at the JUNO Opening Night Awards Presented by Music Canada. Amii welcomes the visiting music industry to Edmonton and will present in-house produced programs showcasing the potential of AI and music, sound, and creative industry capabilities.
Watch the JUNO Talks online or RSVP to join in-person at Amii HQ located in downtown Edmonton.
March 6: Autonomous Adaptive Soundscapes for Reducing Stress in Critically-ill patients
March 7: Matching the Music to the Mood for Your Role Playing Game
March 11: Bionic Limbs that Enable People to Play & Express Themselves through Music
For event details and to register visit click here.
In the second year of its three-year-deal, Audio-Technica returns as the Official Pro Audio Partner of the JUNOS, providing audio equipment for the JUNO Opening Night Awards Presented by Music Canada, the 2023 JUNO Awards Broadcast and other JUNO Week events. Audio-Technica is the presenting sponsor of the Jack Richardson Producer of the Year Award which will be announced at the JUNO Opening Night Awards Presented by Music Canada on Saturday, March 11. Music lovers will also have the chance to experience Audio-Technica’s lineup of sound equipment and enter an on-the-spot contest via their activation at Rogers Place on Monday, March 13. The brand is also running an Instagram contest for folks to win a prize pack of gear and a one-of-a-kind experience at the 2023 JUNOS. Chatters Hair Salon enters its fourth year of JUNOS sponsorship as the Official Hair Salon of the 2023 JUNO Awards. Chatters is Canada’s top destination for hair services and professional hair products both in-store and online. Now a Platinum partner, Chatters will provide touch-ups and tips to attendees as well as hair services backstage at JUNO Week events and at both the JUNO Opening Night Awards Presented by Music Canada and the 2023 JUNO Awards Broadcast, helping get artists JUNO ready.
Tanqueray No. Ten Gin comes to Edmonton as the official spirits partner of the JUNO Awards with Diageo, now entering its third year of their partnership. James Grant, World Class Canada and Global Bartender of the Year 2021 and 100 Best Restaurants Bartender of the Year 2022, created and will be serving the “The Spotlight Fizz” (the official cocktail of the 2023 JUNOS) at select JUNO Week events. The JUNO Opening Night Awards Presented by Music Canada will also feature a toast to celebrate this year’s nominees with “The Spotlight Fizz.”
First-time JUNOS sponsor, EXCEL Gum, will be partnering with two nominees from the ‘Breakthrough Artist of The Year’ category, Rêve and Devon Cole, and ‘Breakthrough Group of the Year’ nominees Banx & Ranx, to help give them the added confidence they need for their first JUNOS appearance. Ahead of the show, the brand will also be sending some of Canada’s biggest up-and-coming artists the ultimate Confidence Care Package with everything needed to feel fresh on their journey to the JUNOS. The show will also feature prominent EXCEL Gum branding, and an EXCEL Gum Walk-Off Tunnel, a space backstage that artists will walk through after performing or winning an award to capture the moment they feel most confident.
Gold Partners
Returning sponsor, Destination Indigenous (formerly Indigenous Tourism Association of Canada) represents Indigenous-owned tourism operators and destinations across the country. The organization will present this year’s award for Contemporary Indigenous Artist or Group of the Year at the JUNO Opening Night Awards Presented by Music Canada on Saturday, March 11.  Destination Indigenous will also present the Indigenous Honouring Ceremony at the Royal Alberta Museum. Chef Scott Iserhoff will curate and prepare the food and beverage menu in the reception to follow.  Performances from The Bearhead Sisters and Digging Roots will take place in addition to hosting a marketplace that will showcase Indigenous businesses and artisans from the region.
Long & McQuade, Canada’s largest musical instrument retailer, returns as a 12-time partner and will present Adult Alternative Album of the Year at the JUNO Opening Night Awards Presented by Music Canada on Saturday, March 11.
New 2023 sponsor, YouTube, comes onboard to celebrate Canada’s top musical talent and creativity, by presenting Music Video of the Year.
CARAS would like to send a sincere and heartfelt thank you to its brand partners for the monumental support provided for the 52nd Annual JUNO Awards. Each sponsor’s contribution amplifies our nation’s talent, helping elevate Canada’s music to the world’s stage.
Tickets for The 2023 JUNO Awards start at $49.00 (including tax plus fees) and are available for purchase at www.ticketmaster.ca/junos, by phone and in-person at the Rogers Place box office.
Web Links:
Official JUNO Awards website: www.junoawards.ca
CBC Music: www.cbcmusic.ca/junos

Social Media:
The JUNO Awards
Instagram: @TheJUNOAwards / Twitter: @TheJUNOAwards / Facebook: @TheJUNOAwards / TikTok: @TheJUNOAwards / Hashtag: #JUNOS
CBC Music
Twitter: @CBCMusic / Facebook: @CBCMusic / YouTube: @CBCMusic / TikTok: @CBCMusic

Exclusive Broadcast and Content Partner: 

CARAS acknowledges the financial support of FACTOR, the Government of Canada, and Canada’s Private Radio Broadcasters.

Premier Sponsor: TD Bank Group

Lead Sponsor: SiriusXM Canada, TikTok & Edmonton’s Best Hotels

Funding Partners: The Province of Alberta, The City of Edmonton, Explore Edmonton and Radio Starmaker Fund


The Canadian Academy of Recording Arts and Sciences (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and promote higher artistic and industry standards. CARAS’ mandate is comprised of four key pillars: Educate through our music education charity, MusiCounts, programs and initiatives; Develop emerging artists through mentorship and development programs; Celebrate Canadian artists with year-round JUNO Awards showcasing; and Honour music industry icons through the Canadian Music Hall of Fame. The 52nd annual JUNO Awards Broadcast will take place in Edmonton at Rogers Place on Monday, March 13, 2023. For more information on the JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS) please visit www.junoawards.ca.
For interview requests, image requests or additional information, please contact:
Dillon Shaver, rock-it promotions, [email protected]
Cherise Williams, rock-it promotions, [email protected]