Leading Brands Rally Behind the Best in Canadian Music and their Fans at The 2024 JUNO Awards in Halifax - The JUNO Awards

Leading Brands Rally Behind the Best in Canadian Music and their Fans at The 2024 JUNO Awards in Halifax

Long-standing partners and new sponsors elevate and innovate at Canada’s biggest week in music with an array of activations & experiences


TORONTO – The Canadian Academy of Recording Arts and Sciences (CARAS) is thrilled to announce the list of sponsors driving the 53rd Annual JUNO Awards taking place in Halifax this March. Premier Sponsor TD Bank Group returns as the Official Bank of the 2024 JUNO Awards. SiriusXM Canada and TikTok return as Lead Sponsors and are joined by first time sponsor, Nissan. Audio-Technica, CBC Music, and Don Julio Tequila Blanco / World Class Canada are back as Platinum Partners. Destination Indigenous, Long & McQuade and YouTube return as Gold Partners, alongside new sponsor RW&CO. Finally, Canada’s leading Sponsorship conference, SponsorshipX joins the JUNOS this year as an official Event Partner. 

Exclusive Broadcast and Content Partner

As part of its new multi-year agreement, CBC returns as the Digital Content Partner & Exclusive Broadcaster for The JUNO Awards. Canadians can tune into the 2024 JUNO Opening Night Awards Presented by Music Canada at 6 p.m. ADT/8 p.m. ET on Saturday, March 23 via CBCMusic.ca/junos, CBC Gem and globally on CBC Music’s YouTube page. The 2024 JUNO Awards, hosted by Canadian pop icon Nelly Furtado, will broadcast live from Halifax’s Scotiabank Centre on Sunday, March 24 at 9 p.m. ADT/8 p.m. ET nationwide on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen, and globally at CBCMusic.ca/junos and CBC Music’s YouTube page. 

Premier Sponsor

Continuing its tradition of supporting Canadian music and celebrating its fans, Premier Sponsor TD Bank Group is back as a partner of the JUNO Awards for the 13th consecutive year. As part of their on-site activations, TD Fly Past the Line returns for the third consecutive year at Gate B & E of the Broadcast Venue, allowing guests to skip the lines by showing a TD credit or access card. At JUNO Songwriters’ Circle and the JUNO Opening Night Awards, TD will offer fans a chance to capture memorable moments with engaging photo opportunities. At the JUNO Awards Broadcast, attendees can visit the TD activation in the East concourse to take a photo with the JUNO for the Fans, celebrating everyone who supports Canadian music. Additionally, TD is running a contest for music enthusiasts to win the TD JUNOS Road Case filled with prizes from JUNO Broadcast performers, including merchandise, vinyl records, and autographed items. Maestro Fresh Wes served as the spokesperson for the campaign, featured in an online video created for the contest.

TD is also proud to continue the TD JUNOS Submissions Access Program for a third year, supporting independent Canadian artists from underrepresented communities by covering their submission fees for the 2024 JUNO Awards. This year, the program received over 400 applications and resulted in 12 nominations, providing close to $75,000 in funds to independent and underrepresented artists. The program aims to surpass last year’s total of 3 JUNO Award winners.

Lastly, for the fourth year in a row, at The 2024 JUNO Awards Broadcast, TD will present the Canadian Music Hall of Fame Induction and Performance, this year honouring Maestro Fresh Wes, as well as host the TD Zone where select JUNO Submissions Access Program Nominees will get to watch acts of the show from. Stay tuned as TD will also let fans in with some BTS on social from our Host and Canadian Music Hall of Fame Inductee.

Lead Sponsors

SiriusXM Canada returns for its 17th year as a Lead Sponsor, serving as the Official Streaming/Satellite Radio provider of the 2024 JUNO Awards. Presenting marquee awards such as Artist of the Year, Group of the Year and Comedy Album of the Year, SiriusXM Canada will be a prominent presence at both the JUNO Opening Night Awards and the JUNO Awards Broadcast. The JUNO Comedy Show Presented by SiriusXM Canada on March 22 at Alderney Landing promises to be a highlight, showcasing top comedic talent. SiriusXM will also be actively engaged on-site, interacting with artists and capturing content at the JUNOS Red Carpet, and the Broadcast media centre. Additionally, SiriusXM is running a special the Ultimate JUNOS Fan Experience Contest, providing one lucky winner a chance to fly to the JUNOS in Halifax, including hotel accommodations, travel, event tickets, and more.

TikTok is back as the Official Voting Partner and Name-In-Title Sponsor of the TikTok JUNO Fan Choice award, solidifying its role as a Lead Sponsor. With in-app voting, TikTok has expanded voting to the USA, Australia, New Zealand, and the UK, making it easier than ever for fans to participate and vote for their favourite Canadian artist. Tune into the 2024 JUNO Awards Broadcast to find out who takes home the TikTok JUNO Fan Choice award.

Nissan steers into Halifax as the Official Vehicle of the 2024 JUNO Awards, adding a touch of electrification and sustainability to the event. In addition to presenting the award for Electronic Album of the Year at the JUNO Opening Night Awards, Nissan’s on-site activations include Red Carpet Artist Drop-offs for The Beaches, Lauren Spencer Smith, Kid Koala, Aysanabee and Crash Adams in the all-new, all-electric Nissan ARIYA, as well as an Industry Shuttle Activation providing transportation to JUNO guests staying at two of the host hotels. Nissan will also be present at the JUNO Block Party and the JUNO Awards Broadcast, giving consumers the chance to interact with the Nissan ARIYA up close. Plus Nissan ran a consumer contest at the Canadian International Auto Show in February, offering a winner and their guest the opportunity to attend Canada’s biggest week in music. After the JUNOS, Nissan will deliver a selected 2024 JUNO winner’s engraved statuette to them in a Nissan ARIYA, creating a memorable moment amplified on social media.

Platinum Partners

Audio-Technica booms back for the third year as the Official Pro Audio Provider of the 2024 JUNO Awards. They will present the Jack Richardson Producer of the Year award at the JUNO Opening Night Awards and will be the Official Pro Audio Partner to provide audio equipment for an array of JUNO Week events. On-site at Scotiabank Centre, Audio-Technica will feature product displays and on-the-spot consumer contests. They will also be present at the Red Carpet Lounge, networking with the industry, sharing endorsement opportunities, and capturing social content. Additionally, Audio-Technica will gift eight Jack Richardson Producer of the Year nominees a package full of Pro Audio equipment, in addition to running a consumer contest offering fans A-T gear and an unforgettable JUNOS experience. They have also contributed prizes for the JUNOS x Postmedia Flyaway contest and the MusiCounts online auction.

CBC Music returns as presenting sponsor of JUNOfest, a multi-genre music festival taking over legendary Halifax locales across the city for two jam-packed nights. JUNOfest Presented by CBC Music, will feature over 100 fan-favourite musicians and JUNO nominees in more than 10 venues across the east-coast hub. As part of their on-site events, CBC will bring an interactive photo activation to the Pacifico on both nights, enhancing the JUNOfest experience for attendees.

Don Julio Blanco Tequila helps set the stage for an unforgettable celebration during 2024 JUNO Week. Diageo spirit brands like Don Julio Blanco Tequila, Johnnie Walker Scotch Whiskey, Ketel One Vodka, and Tanqueray No. Ten Gin will be enjoyed at private industry events, including the JUNO Chair’s Reception, JUNO Opening Night Awards, and the JUNOS Red Carpet Lounge, with a Don Julio Bar serving the nominees and VIPs the Official Cocktail of the 2024 JUNOS, the “Pier 21.” This cocktail, created by World Class Canada Global Bartender of the Year 2023 Jacob Martin, features Don Julio Blanco Tequila, Mezcal, Campari, Grapefruit, Lime, Chamomile syrup, Green Tabasco, and Nova Scotia Sea Salt Solution. Jacob will also present an award on-stage at the JUNO Opening Night Awards. Finally, Diageo will also have a sampling pop-up for fans attending the JUNO Block Party between 7pm-8pm each night.

Gold Sponsors

Destination Indigenous returns for its third year as a Gold Sponsor, presenting the award for Contemporary Indigenous Artist or Group of the Year at the JUNO Opening Night Awards. They will also sponsor the Honouring Ceremony at Kenneth C. Rowe Hall at Pier 21 on March 23, featuring an Indigenous food and beverage VIP reception curated and prepared by Chef Ray Bear, with performances by Morgan Toney, The Red River Ramblers, and more. A Marketplace presented by “The Original Original” will also showcase Indigenous businesses and artisans. 

For its 12th year, Long & McQuade Musical Instruments will present the award for Adult Alternative Album of the Year at the Opening Night Awards.

RW&CO. comes on board for the first time as the Official Fashion/Apparel Partner of the JUNOS. As part of their activation, RW&CO. will run a JUNO Week Artist Ambassadorship program, providing two-time JUNO Award winner TOBi with four JUNO looks, curated collaboratively with TOBi. TOBi will be photographed wearing the looks throughout JUNO Week, including backstage and on the JUNO Awards Red Carpet. The photos will be converted into a lookbook for RW&CO.’s spring/summer ’24 collection and amplified on RW&CO. and JUNOS’ channels. RW&CO. is also offering complimentary styling sessions to nominees to get them ‘Red Carpet ready’ for 2024 JUNO Week.

YouTube enters their second year of sponsorship and will present the award for Single of the Year at the Opening Night Awards. Creator Charlotte Dobre from the 2024 JUNO Awards Red Carpet.

Event Partner

SponsorshipX is set to host its industry-leading sponsorship conference in Halifax around the JUNO Awards, focusing on “The Future of Fandom,” from March 22 to 24. The event will feature panels, Q&A sessions and networking opportunities with influential figures in sponsorship, music, entertainment and culture. Delegates will also enjoy access to exclusive JUNO events including The JUNO Awards Broadcast and The Official JUNOS After-Party. Additionally, delegates will have the unique opportunity for a behind-the-scenes JUNOS experience.

CARAS extends a warm and heartfelt thank you to its brand partners for the tremendous support they provided for the 53rd Annual JUNO Awards. Each sponsor’s contribution helps showcase Canada’s music on the world’s stage, amplifying our nation’s talent and engaging fans.

This year’s winners will be unveiled in Halifax, Nova Scotia, first at the JUNO Opening Night Awards Presented by Music Canada on Saturday, March 23, followed by The JUNO Awards Broadcast on Sunday, March 24, live on CBC. Produced by Insight Productions (a Boat Rocker company), the 53rd JUNO Awards will be broadcast and streamed live from the Scotiabank Centre in Halifax, starting at 9 p.m AST/8 p.m EST on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen, and globally at CBCMusic.ca/junos and CBC Music’s YouTube page. 

Tickets for The 2024 JUNO Awards start at $49.00 (including tax plus fees) and are available for purchase at www.ticketmaster.ca/junos.

Web Links
Official JUNO Awards website: www.junoawards.ca
CBC Music: www.cbcmusic.ca/junos 

Social Media
JUNOS: TikTok: @TheJUNOAwards / Instagram: @TheJUNOAwards  / X: @TheJUNOAwards / Facebook: @TheJUNOAwards / Hashtag: #JUNOS 

Digital Content Partner and Exclusive Broadcaster: 

CARAS acknowledges the financial support of FACTOR, the Government of Canada, and Canada’s Private Radio Broadcasters. 

Premier Sponsor: TD Bank Group
Lead Sponsors: SiriusXM Canada, TikTok, Nissan
Funding Partners: Music Canada, The Province of Nova Scotia, Halifax Regional Municipality, and Radio Starmaker Fund

About CARAS  

The Canadian Academy of Recording Arts and Sciences (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and promote higher artistic and industry standards. CARAS’ mandate is comprised of four key pillars: Educate through our music education charity, MusiCounts, programs and initiatives, Develop emerging artists through mentorship and development programs, Celebrate Canadian artists with year-round JUNO Awards showcasing, and Honour music industry icons through the Canadian Music Hall of Fame. The 53rd Annual JUNO Awards Broadcast will take place in Halifax at Scotiabank Centre on Sunday, March 24, 2024. For more information on the JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS) please visit www.junoawards.ca. 

For additional information, please contact

Edelman Canada – Carolyn Gagnon – [email protected] – 416-771-4367