Molson Coors Beverage Company to feature multiple beer brands at this year’s celebration for Fans, Artists, and Industry
TORONTO, ON (February 26, 2025) – CARAS and Molson Coors Beverage Company (“Molson Coors”), with its iconic brand Coors Light, are proud to announce its partnership as the Official Beer of The 2025 JUNO Awards, bringing fans and artists together to celebrate Canada’s premier music event.
Coors Light will shine throughout JUNO Week, with Molson Coors pouring its beloved portfolio of beverages, including Coors Light, Heineken, Heineken Silver, and Heineken 0.0 (non-alcoholic) at select private and public JUNO events. Fans can also raise a glass to Canadian music at the Let’s Hear It Live JUNO Block Party, hosted at the Vancouver Art Gallery North Plaza/šxʷƛ̓ənəq Xwtl’e7énḵ Square. This free event promises live music, great beer, and an unforgettable atmosphere from Thurs March 27 to Saturday, March 29, 2025.
“We are thrilled to welcome Molson Coors as the Official Beer Partner of The 2025 JUNO Awards. Their dedication to fostering celebration and connection mirrors the spirit of JUNO Week, and we’re excited to see them bring fans and artists together in refreshing and memorable ways” said Allan Reid, CARAS President & CEO.
The partnership underscores Molson Coors’ commitment to celebrating the cultural moments that unite us. As fans gather to honour the best in Canadian music, Coors Light will add to the experience with sponsored activations throughout a variety of events.
“We are incredibly excited to partner with the JUNO Awards and celebrate the best in Canadian music. At Molson Coors, we believe in bringing people together, and there’s no better way to do that than through music and our beloved beverages. We look forward to creating unforgettable moments for fans and artists alike during this year’s JUNO Week,” said Leslie Malcolm, Vice President, Marketing, Molson Coors Canada.
The 54th Annual JUNO Awards and JUNO Week 2025 will be hosted in Vancouver, BC from March 27 to Sunday, March 30, 2025 culminating with The JUNO Awards at Rogers Arena on Sunday, March 30, 2025, broadcast live on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen and globally at CBCMusic.ca/junos.
Web Links:
Official JUNO Awards website: www.junoawards.ca
Social Media:
Twitter: @TheJUNOAwards
Instagram: @TheJUNOAwards
Facebook: @TheJUNOAwards
TikTok: @TheJUNOAwards
Hashtag: #JUNOS
Digital Content Partner and Exclusive Broadcaster: 
CARAS acknowledges the financial support of FACTOR, the Government of Canada, and Canada’s Private Radio Broadcasters.
Premier Sponsor: TD Bank Group
Lead Sponsor: SiriusXM Canada, TikTok Canada, Nissan Canada
Funding Partners: Music Canada, The Province of British Columbia, Creative BC, Destination Vancouver, City of Vancouver, Canadian Starmaker Fund
About CARAS
The Canadian Academy of Recording Arts and Sciences (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and promote higher artistic and industry standards. CARAS’ mandate is comprised of four key pillars: Educate through our music education charity, MusiCounts, programs and initiatives; Develop emerging artists through mentorship and development programs; Celebrate Canadian artists with year-round JUNO Awards showcasing; and Honour music industry icons through the Canadian Music Hall of Fame. The 54th annual JUNO Awards Broadcast will take place in Vancouver at Rogers Arena on Sunday, March 30, 2025. For more information on the JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS) please visit www.junoawards.ca.
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About Molson Coors Beverage Company:
For more than two centuries, Molson Coors has brewed beverages that unite people for all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Original, Blue Moon Belgian White, Vizzy Hard Seltzer, Coors Seltzer, Simply Spiked Lemonade, ZOA Energy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.