New partnership celebrates music, culture, and unforgettable fan experiences
TORONTO, ON (February 26, 2025) – The Canadian Academy of Recording Arts & Sciences (CARAS) is thrilled to announce Waypoint Convenience as the Official Convenience Store of The 54th Annual JUNO Awards. This exciting partnership marks Waypoint’s first collaboration with Canada’s Biggest Night in Music set to take place from March 27 to March 30, 2025, in Vancouver.
As part of this collaboration, Waypoint Convenience will bring music fans closer to the action through its exclusive Chart Topper contest. Held during the Summer of 2024, the contest offered the ultimate JUNO experience for one lucky winner and their guest, including:
- VIP tickets to The JUNO Awards Broadcast and key JUNO Week events, including JUNOfest Presented by CBC Music and JUNO Songwriters’ Circle Presented by SOCAN & FACTOR, in association with Music Publishers Canada
- An exclusive backstage tour and rehearsal experience
- A chance to walk the JUNOS | Skip Orange Carpet alongside Canada’s top musicians
“Music has a unique way of bringing people together, and we’re proud to partner with an organization that shares our passion for connecting communities and Canadians. Supporting JUNO Week is a natural extension of the values that define the Waypoint brand.” said Amanda Simpson, Convenience Retail Brand Manager at Waypoint.
Waypoint will enhance the JUNO Week experience by celebrating the unifying power of music across its 222 locations nationwide through the official launch of its Waypoint Cares program—its proprietary giving-back initiative that supports MusiCounts at site level—while amplifying the message across social and digital channels. Additionally, Waypoint will offer JUNO-themed experiences during Waypoint’s Customer Appreciation Day at 350 SE Marine Drive in Vancouver on March 28th from 10am-1pm, allowing customers to connect with the magic of Canada’s biggest night in music.
“This exciting new partnership with Waypoint Convenience reflects our shared commitment to celebrating Canadian music and bringing fans closer to their favourite artists. From exclusive contests to unique fan experiences, we’re thrilled to have Waypoint as part of our journey to the JUNO Awards” said Allan Reid, CARAS President & CEO.
The 54th Annual JUNO Awards and JUNO Week 2025 will be hosted in Vancouver, BC from March 27 to Sunday, March 30, 2025 culminating with The JUNO Awards at Rogers Arena on Sunday, March 30, 2025, broadcast live on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen and globally at CBCMusic.ca/junos.
Web Links:
Official JUNO Awards website: www.junoawards.ca
Official WayPoint website: www.waypointconvenience.com
Social Media:
Twitter: @TheJUNOAwards
Instagram: @TheJUNOAwards
Facebook: @TheJUNOAwards
TikTok: @TheJUNOAwards
Hashtag: #JUNOS
Instagram: @waypointconvenience
Facebook: @WaypointConvenience
TikTok: @waypoint.convenience
CARAS acknowledges the financial support of FACTOR, the Government of Canada, and Canada’s Private Radio Broadcasters. 
Premier Sponsor: TD Bank Group
Lead Sponsor: SiriusXM Canada, TikTok Canada, Nissan Canada
Funding Partners: Music Canada, The Province of British Columbia, Creative BC, Destination Vancouver, City of Vancouver, Canadian Starmaker Fund
About CARAS
The Canadian Academy of Recording Arts and Sciences (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and promote higher artistic and industry standards. CARAS’ mandate is comprised of four key pillars: Educate through our music education charity, MusiCounts, programs and initiatives; Develop emerging artists through mentorship and development programs; Celebrate Canadian artists with year-round JUNO Awards showcasing; and Honour music industry icons through the Canadian Music Hall of Fame. The 54th annual JUNO Awards Broadcast will take place in Vancouver at Rogers Arena on Sunday, March 30, 2025. For more information on the JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS) please visit www.junoawards.ca.
About Waypoint Convenience
Waypoint Convenience® is redefining the Canadian convenience store experience with a focus on exceptional customer service and a welcoming atmosphere. Designed to be more than just a stop along the way, our inviting stores help customers connect with their communities. Waypoint locations feature our Crafted in Canada program, showcasing unique Canadian products that are often hard to find outside their home regions. With a distinct look and feel that sets us apart in the industry, we’re creating a convenience store experience that feels like a true neighborhood destination.
For interview requests, image requests or additional information, please contact: