The Journey to a JUNO - The JUNO Awards

This year we celebrate a milestone in Canadian music history, with the 50th anniversary of the JUNO Awards. As we look back on 50 years of iconic Canadian music moments and celebrate this year’s winners & nominees, we want to thank PwC Canada for being a Trusted partner of the JUNOS for 12 years. Without PwC’s contributions, our nomination and voting process would not be possible.

The Journey to a JUNO

An artist’s journey to becoming a JUNO winner begins when they first submit their work for consideration. All eligible projects must be submitted in order to be considered for a nomination; other than JUNO Fan Choice Presented by Freedom Mobile, which is based on consumption and social data, and for Single of the Year, which is based on consumption and radio audience data.

The next step in the submission process for 35 of our categories, is to have all eligible projects reviewed by our Music Advisory Committees, which consists of:

  • 190+ members; 10-12 professionals working in each genre
  • Members from all facets of the industry: publishers, managers, producers, promoters, booking agents, major and independent labels, etc.
  • Members representing all regions of Canada
  • Members who reflect the diversity of the Canadian population

Every committee will review each submission in their respective category, ensuring they meet eligibility requirements and are in the most suitable category musically. Committees can suggest that an artist switch categories if they feel the submission is a better fit in a different genre. Ultimately, it is the sole decision of the artist which category they end up in.

Once all submissions have been reviewed, they will move forward to the voting process. CARAS Academy Delegates and judges have two weeks to listen to each project and cast their confidential votes online. Votes are tallied by PwC, and the top five comprise the shortlist of nominees for each category, which are then announced at the JUNO Awards Nominee Press Conference and celebrated at the annual JUNO Awards.

Following the first round of voting, CARAS Academy Delegates and judges have two weeks to vote and determine each category’s winner, with the final selection taking home the JUNO statuette during JUNO Week.

PwC’s Role

The JUNO Awards maintain a thorough, transparent, and detailed nomination process that would not be possible without the support and contributions of PwC. During all rounds of voting, PwC tabulates the voting data carefully and securely to ensure an impartial voting process and to uphold the integrity of the JUNO Awards. 

About PwC

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Featured Image: Michael Bublé at the podium with his JUNO Award in hand at The 2006 JUNO Awards. Credit: CARAS/iPhoto