First-year partnership brings exclusive fan experiences, and elevated music moments to JUNO Week
TORONTO, ON (March 3, 2026) – The Canadian Academy of Recording Arts & Sciences (CARAS) today announced a new partnership with Betty.ca, who joins The 2026 JUNO Awards as a Sponsor and Trusted Online Casino Partner, marking the brand’s first year partnering with Canada’s premier music awards.
The partnership brings together two entertainment leaders with a shared focus on delivering exciting, premium experiences for fans, while aligning Betty with key moments across Canadian music and culture. Betty will connect with audiences across Ontario, building awareness and trust through high-impact, fan-first experiences and activations.
Central to the partnership is the launch of an Ultimate JUNOS Experience Contest, a social contest for Ontario residents, which will offer one fan a once-in-a-lifetime access to Canada’s Biggest Night in Music. The winner will receive an exclusive suite of unforgettable experiences curated by the JUNOS, designed to bring fans closer to the artists and moments they love. The prize will also include a pair of premium tickets to select JUNO Week events, including The JUNO Awards Broadcast, invitations to walk the JUNOS | Skip Orange Carpet, access to an artist rehearsal experience, and a backstage venue tour, delivering a truly immersive and elevated JUNOS experience.
“The JUNO Awards continue to be a powerful platform for brands looking to connect with culture in a meaningful way,” said Allan Reid, President & CEO, CARAS, CEO, MusiCounts. “We are thrilled to partner with Betty in their first year and bring fans exclusive, elevated experiences during JUNO Week.”
In addition to contesting, Betty will activate on-site at the JUNO Awards Broadcast venue, adding energy and excitement to the atmosphere while engaging fans and VIP guests through thoughtfully integrated brand moments during Canada’s Biggest Night in Music.
“Everything at Betty starts with our community. Partnering with the JUNO Awards helps us show up for Canadians and create moments of excitement and delight that bring us all together.” — Dikla Revach, Chief Growth Officer, Betty.ca
The 55th Annual JUNO Awards, produced by Insight Productions (A Blue Ant Studios Company), will air live across Canada at 8 p.m. ET/5 p.m. PT on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen, CBCMusic.ca/junos and stream globally on CBC Music’s YouTube channel.
Get closer to Canada’s Biggest Week in Music! Download the JUNO Week App today for event schedules and real-time updates.
Web Links:
Official JUNO Awards website: www.junoawards.ca
Social Media:
Instagram: @TheJUNOAwards / X: @TheJUNOAwards / Facebook: @TheJUNOAwards /
Exclusive Broadcast and Content Partner:
CARAS acknowledges the financial support of FACTOR, the Government of Canada, and Canada’s Private Radio Broadcasters.
Premier Sponsor: TD Bank Group
Lead Sponsors: Skip, SiriusXM Canada, and Nissan Canada
Funding Partners: Music Canada, Province of Ontario, City of Hamilton, Tourism Hamilton, and Canadian Starmarker Fund
About CARAS
The Canadian Academy of Recording Arts and Sciences (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and promote higher artistic and industry standards. CARAS’ mandate is comprised of four key pillars: Educate through our music education charity, MusiCounts, programs and initiatives; Develop emerging artists through mentorship and development programs; Celebrate Canadian artists with year-round JUNO Awards showcasing; and Honour music industry icons through the Canadian Music Hall of Fame. The 55th annual JUNO Awards Broadcast will take place in Hamilton at TD Coliseum on Sunday, March 29, 2026. For more information on the JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS), please visit www.junoawards.ca.
About CBC
CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages: Dëne Sųłıné, Dene Kǝdǝ́, Dene Zhatıé, Eastern Cree, Dinjii Zhuʼ Ginjik, Inuktitut, Inuvialuktun and Tłı̨chǫ. We also deliver content in Spanish, Arabic, Chinese, Punjabi and Tagalog, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.
Media Contacts:
JUNOS: Amandine Lucas, [email protected]