Marking its first year as a JUNO partner, Peroni Nastro Azzurro will transform the Peroni Pre-Show Lounge at the JUNOS, while its non-alcoholic Peroni Nastro Azzurro 0.0% will present Pop Album of the Year
TORONTO, ON (March 5, 2026) — The Canadian Academy of Recording Arts and Sciences (CARAS) is proud to announce Peroni Nastro Azzurro as a Platinum Partner and the Official Beer of the 2026 JUNO Awards. This marks Peroni Nastro Azzurro’s first year partnering with the JUNOS, bringing together two iconic brands rooted in culture, creativity, and celebration on Canada’s Biggest Night in Music.
As part of the multi-faceted partnership, Pop Album of the Year will be presented by Peroni Nastro Azzurro 0.0%, spotlighting the brand’s non-alcoholic offering while celebrating one of the JUNOS’ most high-profile categories and recognizing some of the country’s biggest and most influential artists. The partnership also reflects a shared commitment to evolving fan experiences and modern consumption preferences.
Peroni Nastro Azzurro will further activate during JUNO Week as the Name-in-Title Sponsor of the Peroni Pre-Show Lounge at the JUNOS, an exclusive backstage-style destination where nominees, industry leaders, and VIPs gather before the 2026 JUNO Awards Broadcast. The lounge will be transformed into a vibrant, premium branded environment that places Peroni Nastro Azzurro at the heart of the JUNO Awards experience. In addition, the brand will hold official pouring rights as the exclusive beer across select JUNO Week events.
Extending beyond the live event, the partnership includes contesting, offering a VIP JUNO Week music experience for four fans, along with behind-the-scenes access for four creators, giving audiences an inside look at JUNO Week while amplifying the partnership across social platforms.
“JUNO Week is all about bringing people together to celebrate Canadian music, and Peroni Nastro Azzurro will be right at the centre of that,” said Allan Reid, President & CEO, CARAS, CEO, MusiCounts. “Their presence will elevate the spaces where our artists, guests, and fans connect and kick off the biggest night in music.”
“The JUNOS are a defining moment for music and culture, and we’re proud to participate as the Official Beer of the 2026 JUNOS and the Presenting Sponsor of Pop Album of the Year,” said Katelyn Gomes, Senior Marketing Manager of Global Brands at Asahi Canada. “Passion and flair are at the heart of Peroni Nastro Azzurro, expressed through an effortless sense of style. We’re excited to bring that to the JUNOS – from the House of Peroni lounge inside TD Coliseum to the wider celebration.”
The 55th Annual JUNO Awards, produced by Insight Productions (A Blue Ant Studios Company), will air live across Canada at 8 p.m. ET/5 p.m. PT on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen, CBCMusic.ca/junos and stream globally on CBC Music’s YouTube channel.
Get closer to Canada’s Biggest Week in Music! Download the JUNO Week App today for event schedules and real-time updates.
Web Links:
Official JUNO Awards website: www.junoawards.ca
Social Media:
Instagram: @TheJUNOAwards / X: @TheJUNOAwards / Facebook: @TheJUNOAwards /
Exclusive Broadcast and Content Partner:
CARAS acknowledges the financial support of FACTOR, the Government of Canada, and Canada’s Private Radio Broadcasters.
Premier Sponsor: TD Bank Group
Lead Sponsors: Skip, SiriusXM Canada, and Nissan Canada
Funding Partners: Music Canada, Province of Ontario, City of Hamilton, Tourism Hamilton, and Canadian Starmarker Fund
About CARAS
The Canadian Academy of Recording Arts and Sciences (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and promote higher artistic and industry standards. CARAS’ mandate is comprised of four key pillars: Educate through our music education charity, MusiCounts, programs and initiatives; Develop emerging artists through mentorship and development programs; Celebrate Canadian artists with year-round JUNO Awards showcasing; and Honour music industry icons through the Canadian Music Hall of Fame. The 55th annual JUNO Awards Broadcast will take place in Hamilton at TD Coliseum on Sunday, March 29, 2026. For more information on the JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS), please visit www.junoawards.ca.
About CBC
CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages: Dëne Sųłıné, Dene Kǝdǝ́, Dene Zhatıé, Eastern Cree, Dinjii Zhuʼ Ginjik, Inuktitut, Inuvialuktun and Tłı̨chǫ. We also deliver content in Spanish, Arabic, Chinese, Punjabi and Tagalog, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.
About Peroni Nastro Azzurro
Peroni Nastro Azzurro is the world’s No.1 Italian beer, known for its crisp, refreshing taste and effortless style. At TD Coliseum, the House of Peroni lounge embodies that spirit as a refined destination for live entertainment. As the Official Beer of the 2026 JUNOS – hosted at TD Coliseum – Peroni’s presence will extend throughout the venue and this year’s JUNOS programming.
Media Contacts:
JUNOS: Amandine Lucas, [email protected]