Pegi Cecconi to receive 2020 Walt Grealis Special Achievement Award - The JUNO Awards

Pegi Cecconi to receive 2020 Walt Grealis Special Achievement Award

Esteemed Canadian music executive to be recognized at 2020 JUNO Gala Dinner & Awards  

TORONTO — The Canadian Academy of Recording Arts and Sciences (CARAS) today announced music industry maven Pegi Cecconi will be awarded the 2020 Walt Grealis Special Achievement Award for her ongoing contributions and dedication to the Canadian music industry.

The Walt Grealis Special Achievement Award recognizes individuals whose work has significantly impacted the growth and development of the Canadian music industry. The prestigious award is named after Walt Grealis, legendary Canadian publisher and co-founder of the JUNO Awards. This year’s award will be presented to Cecconi at the 49th Annual JUNO Gala Dinner & Awards on Saturday, March 14 at the WTC Saskatoon at Prairieland Park in Saskatoon, SK.

Pegi Cecconi. Photo Credit: Richard Sibbald

A master in her field, Cecconi is a savvy and determined business woman who has nearly 50 years of experience in the music industry with diverse roles ranging from booking, legal and all aspects of artist management including publishing, recording, record production and merchandising. Having served as Vice President of SRO Management Inc. and independent record label Anthem Entertainment Group for much of her career, Cecconi has played a pivotal role in the development and success of numerous artists, including Canadian Music Hall of Fame inductees Rush and Steven Page (Barenaked Ladies), songwriter Ian Thomas, Gowan, Matthew Good, Molly Johnson, and The Tea Party. Currently, Cecconi serves as a consultant for Anthem Entertainment.

“We are thrilled to name Pegi Cecconi as this year’s Walt Grealis Special Achievement Award recipient, celebrating her long-standing contributions to the Canadian music industry throughout her illustrious career,” said Allan Reid, President & CEO, CARAS/The JUNO Awards & MusiCounts. “Always a force to be reckoned with, her loyalty, foresight, and passion for what she does have benefited some of our country’s finest artists and helped them to garner international acclaim.

“I’m honoured to be receiving this award that gives recognition to my life’s work and passion for business and the Canadian music industry,” said Pegi Cecconi. From my humble beginnings booking bands in high school to working with Ray Danniels and Rush, I am thankful for everyone that has been along for the ride with me. It took 50 years in the industry for someone to make me speechless, and Allan did that when he called to share this news.”

Cecconi’s career in the music industry began at her high school in South Porcupine, ON, where she worked as a social convener booking bands. After graduating, she got her first job as an agent with Tommy and Vic Wilson at the Concept 376 Agency. When Ray Danniels and Vic Wilson later partnered to establish SRO Management, Cecconi made the move to join them and gained valuable experience in artist management. After a few years, she went on to work as a legal secretary for well-known entertainment lawyer, Bernie Solomon, where she learned more technical elements of the music business, including music publishing and master licensing.  With this specialized knowledge, Cecconi went back to SRO Management and helped facilitate the company’s entry into publishing. Cecconi was an essential member of the team, helping the company grow from an artist management and booking agency into a comprehensive entertainment group.

At SRO Management, Cecconi played a vital role when the team launched independent record label Anthem Entertainment Group in 1977 which went to release every Rush release in Canada. Throughout her career Cecconi has always fought hard to get the best deals for her artists, exploring every avenue within the music industry to get Canadian artists heard. With a knack for business development and negotiating with record companies, Cecconi helped Rush rise to the title of ‘world’s biggest cult band’ and Bob and Doug McKenzie sell millions of copies of their comedy album Great White North.

Highly revered by her peers in the music Industry, Cecconi has received the Brian Charter Award from the Music Managers Forum for her significant contributions to the Canadian music scene. Cecconi has been an active member of the Canadian music industry for her career, having served on the board of directors for the Canadian Independent Music Association (CIMA) for 18 years, FACTOR for 18 years including Chair, Independent Digital Licensing Agency (IDLA), and the Canadian Musical Reproduction Rights Agency (CMRRA).

The 49th annual JUNO Awards and JUNO Week 2020 will be hosted in Saskatoon, SK from March 9 through March 15, 2020, culminating in The JUNO Awards, on Sunday, March 15, at the SaskTel Centre, broadcast live on CBC, CBC Radio One, CBC Music, the free CBC Gem streaming service in Canada and globally at

Photos of The 2020 Walt Grealis Special Achievement Award Recipient are available here. 

Exclusive Broadcast and Content Partner:  

CARAS acknowledges the financial support of FACTOR, the Government of Canada and of Canada’s Private Radio Broadcasters.

Lead Partners: Apple Music and TD Bank Group

Funding Partners: The Government of Saskatchewan, the City of Saskatoon, Tourism Saskatoon. 

Official JUNO Awards website: / Digital Toolkit

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The Canadian Academy of Recording Arts and Sciences/L’académie canadienne des arts et des sciences de l’enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and to contribute toward higher artistic and industry standards. CARAS’ mandate is comprised of four key pillars: Educate through our music education charity MusiCounts programs and initiatives, Develop emerging artists through mentorship and development programs, Celebrate Canadian artists with year-round JUNO Awards showcasing, and Honour music icons through the Canadian Music Hall of Fame. For more information on the 49th Annual JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS) please visit

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