Marking its first year as a sponsor, My Singing Monsters will integrate into JUNO Week through category sponsorship and engagement during Canada’s Biggest Week in Music
TORONTO, ON (March 10, 2026) — The Canadian Academy of Recording Arts and Sciences (CARAS) and The JUNO Awards are proud to announce My Singing Monsters as a Platinum Partner of The 2026 JUNO Awards and the Official Mobile Game of the JUNO Awards and Canadian Music, marking the brand’s first year supporting Canada’s premier music awards.
Through the partnership, My Singing Monsters will become part of the fabric of JUNO Week as My Singing Monsters Take Over JUNO Week, an integrated content and fan engagement initiative that will see the brand’s iconic life-size Monsters attend key JUNO Week events as VIP guests. From walking the JUNOS | Skip Orange Carpet, to appearing on stage at the JUNO Awards Gala and engaging with fans and artists at JUNO Week events, the Monsters will capture exclusive behind-the-scenes moments and bring audiences closer to the excitement of Canada’s Biggest Week in Music. As part of the partnership campaign, My Singing Monsters will also sponsor Rap Album/EP of the Year, aligning the brand with one of Canada’s most innovative and influential music categories. The partnership will further extend through JUNO Awards CRM and promotional channels, providing My Singing Monsters with opportunities to connect directly with Canadian music fans, artists, and industry professionals while reinforcing its commitment to supporting and celebrating Canadian music culture.
“My Singing Monsters have built a global community around music and creativity, making them a natural fit for the JUNO Awards,” said Allan Reid, President & CEO, CARAS, CEO, MusiCounts. “We’re excited to see the Monsters come to life throughout JUNO Week and help bring fans closer to the artists and moments that make Canada’s Biggest Week in Music so special.”
“Big Blue Bubble and the My Singing Monsters team are a proud partner of The JUNOS and Canadian Music. We are delighted by how many young artists and musicians have been inspired by My Singing Monsters, and are proud to give back by partnering with Canadian musicians and the Canadian music scene with The JUNOS this year.” says Claudette Critchley, CEO of Big Blue Bubble.
The 2026 JUNO Awards and JUNO Week will bring together artists, fans, and industry leaders from across the country to celebrate excellence in Canadian music. Fans can follow the JUNO Awards and My Singing Monsters on social media for exclusive coverage and behind-the-scenes moments throughout Canada’s Biggest Week in Music.
The 55th Annual JUNO Awards, produced by Insight Productions (A Blue Ant Studios Company), will air live across Canada at 8 p.m. ET/5 p.m. PT on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen, CBCMusic.ca/junos and stream globally on CBC Music’s YouTube channel.
Get closer to Canada’s Biggest Week in Music! Download the JUNO Week App today for event schedules and real-time updates.
Web Links:
Official JUNO Awards website: www.junoawards.ca
Social Media:
Instagram: @TheJUNOAwards / X: @TheJUNOAwards / Facebook: @TheJUNOAwards /
Exclusive Broadcast and Content Partner:
CARAS acknowledges the financial support of FACTOR, the Government of Canada, and Canada’s Private Radio Broadcasters.
Premier Sponsor: TD Bank Group
Lead Sponsors: Skip, SiriusXM Canada, and Nissan Canada
Funding Partners: Music Canada, Province of Ontario, City of Hamilton, Tourism Hamilton, and Canadian Starmarker Fund
About CARAS
The Canadian Academy of Recording Arts and Sciences (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and promote higher artistic and industry standards. CARAS’ mandate is comprised of four key pillars: Educate through our music education charity, MusiCounts, programs and initiatives; Develop emerging artists through mentorship and development programs; Celebrate Canadian artists with year-round JUNO Awards showcasing; and Honour music industry icons through the Canadian Music Hall of Fame. The 55th annual JUNO Awards Broadcast will take place in Hamilton at TD Coliseum on Sunday, March 29, 2026. For more information on the JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS), please visit www.junoawards.ca.
About CBC
CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages: Dëne Sųłıné, Dene Kǝdǝ́, Dene Zhatıé, Eastern Cree, Dinjii Zhuʼ Ginjik, Inuktitut, Inuvialuktun and Tłı̨chǫ. We also deliver content in Spanish, Arabic, Chinese, Punjabi and Tagalog, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.
About My Singing Monsters:
My Singing Monsters is a beloved and critically acclaimed top-grossing game on the App Store and Google Play, with more than 150 million players worldwide. The free-to-play family-friendly title explores rich intriguing worlds as players are engaged in discovery, creativity, and delight by breeding and feeding Singing Monsters to build unique melodies. Big Blue Bubble has transformed My Singing Monsters into an award-winning franchise that now spans gaming, licensing, books, merchandising, and digital media. More information can be found at bigbluebubble.com/my-singing-monsters/.
YT /MySingingMonsters | TT @MySingingMonsters | IG @mysingingmonsters | FB /MySingingMonsters | TW @SingingMonsters |
About Big Blue Bubble:
Big Blue Bubble is an established video game developer with over 15 years of experience creating fun, innovative, and accessible titles. With more than 100 titles to date, Big Blue Bubble maintains a proven track record of being the first to market with a variety of innovations in technology and game design, establishing the company as a long-standing industry veteran. Big Blue Bubble’s commitment to producing fun, engaging games has earned the studio recognition from prestigious organizations around the world, such as Deloitte, BAFTA, and IGN. Big Blue Bubble continues to produce award-winning titles that stand the test of time, including their top-grossing flagship franchise, My Singing Monsters. More information about Big Blue Bubble can be found at www.bigbluebubble.com.
About EG7:
EG7 is a group of companies within the gaming industry that develops, markets, publishes and distributes PC, console and mobile games to the global gaming market. The company employs 100+ game developers and develops its own original IP:s, as well as act as consultants to other publishers around the world through its game development divisions Toadman Studios and Antimatter Games. In addition, the group’s marketing department Petrol has contributed to the release of 1,500+ titles, of which many are world famous brands such as Call of Duty, Destiny, Dark Souls and Rage. The group’s publishing and distribution department Sold Out holds expertise in both physical and digital publishing and has previously worked with Team 17, Rebellion and Frontier Developments. The Group is headquartered in Stockholm with approximately 200 employees in 8 offices worldwide.
Media Contacts:
JUNOS: Amandine Lucas, [email protected]