New Partnership to Elevate Canada’s Biggest Night in Music with Rewards Member Experiences and Unforgettable Moments
TORONTO, ON (February 18, 2025) – The Canadian Academy of Recording Arts & Sciences (CARAS), the Canadian Broadcasting Corporation (CBC), and WestJet are proud to announce a new partnership, naming WestJet as the Official Airline of the 2025 JUNO Awards. The collaboration will provide select WestJet Rewards Members the chance to experience Canada’s biggest music celebration in an exclusive and unforgettable way.
Five lucky WestJet Rewards Members (and their guest) will be selected for an exclusive experience at the 2025 JUNO Awards in Vancouver, including VIP access to various JUNO events. Each winner’s package will feature:
- Tickets to The JUNO Awards Broadcast
- Access to the Let’s Hear it Live JUNO Block Party
- Entry to the official JUNO Awards After Party, in support of MusiCounts
- A backstage tour and artist rehearsal experience; and
- The opportunity to walk the JUNOS | Skip Orange Carpet
“We are thrilled to welcome WestJet as the Official Airline of the 2025 JUNO Awards. Just as winning a JUNO is the start of a new chapter for artists, this partnership gives select WestJet Rewards Members the opportunity to create their own unforgettable stories—experiencing the energy, excitement, and once-in-a-lifetime moments that make JUNO Week so special” said Allan Reid, CARAS President & CEO.
Beyond the Rewards member experience, WestJet will take centre stage at Rogers Arena with an in-bowl activation delivering fun surprises during Canada’s Biggest Night in Music. Through WestJet’s integrated partnership with CBC, notable show segments will be broadcast from the activation. WestJet will play a key role in amplifying the excitement of the 2025 JUNO Awards broadcast on Sunday, March 30th.
“We are so excited that WestJet will also be a first-time broadcast partner of the 2025 JUNO Awards on CBC”, says Kristin Hosick, Director, Business Communications, Content and Partnership Marketing, CBC & Radio-Canada Media Solutions. “Thanks to WestJet, music fans will have access to live surprises during the broadcast.”
This partnership aligns seamlessly with WestJet’s brand ethos, Where Your Story Takes Off, highlighting how every journey is an opportunity to create unforgettable memories. Whether flying to a dream destination or experiencing Canada’s premier music celebration, WestJet is committed to connecting its guests to the moments that matter.
“WestJet is thrilled to serve as the Official Airline of the 2025 JUNO Awards, celebrating the incredible talent that makes Canada’s music scene so vibrant,” said Jeff Hagen, WestJet Vice-President of Strategic Partnerships & Commercial Development. “Just as music has the power to connect and inspire, WestJet remains committed to bringing Canadians together, whether it’s through travel or shared experiences like the JUNOS. We’re honoured to support this iconic event and the artists who make it so special.”
The 54th Annual JUNO Awards and JUNO Week 2025 will be hosted in Vancouver, BC from March 27 to Sunday, March 30, 2025 culminating with The JUNO Awards at Rogers Arena on Sunday, March 30, 2025, broadcast live on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen and globally at CBCMusic.ca/junos.
Web Links:
Official JUNO Awards website: www.junoawards.ca
Social Media:
Twitter: @TheJUNOAwards
Instagram: @TheJUNOAwards
Facebook: @TheJUNOAwards
TikTok: @TheJUNOAwards
Hashtag: #JUNOS
Digital Content Partner and Exclusive Broadcaster: 
CARAS acknowledges the financial support of FACTOR, the Government of Canada, and Canada’s Private Radio Broadcasters.
Premier Sponsor: TD Bank Group
Lead Sponsor: SiriusXM Canada, TikTok Canada, Nissan Canada
Funding Partners: Music Canada, The Province of British Columbia, Creative BC, Destination Vancouver, City of Vancouver, Canadian Starmaker Fund
About CARAS
The Canadian Academy of Recording Arts and Sciences (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and promote higher artistic and industry standards. CARAS’ mandate is comprised of four key pillars: Educate through our music education charity, MusiCounts, programs and initiatives; Develop emerging artists through mentorship and development programs; Celebrate Canadian artists with year-round JUNO Awards showcasing; and Honour music industry icons through the Canadian Music Hall of Fame. The 54th annual JUNO Awards Broadcast will take place in Vancouver at Rogers Arena on Sunday, March 30, 2025. For more information on the JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS) please visit www.junoawards.ca.
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About WestJet
WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Following integration with Sunwing in 2025, more than 14,000 WestJetters support nearly 200 aircraft and connect guests to over 100 destinations across North America, Central America, the Caribbean, Europe, and Asia.
As a major Canadian employer that includes WestJet Airlines, Sunwing Vacations Group and WestJet Cargo, the WestJet Group is Canada’s leading low-cost airline and largest vacation provider, with a united purpose of providing affordable travel to Canadians.
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