2024 MUSIC VIDEO OF THE YEAR | Sterling Larose, Zachary Vague & young friend | | The JUNO Awards

Sterling Larose

Sterling Larose is a Prism Prize Winning and JUNO nominated Director & Mixed Media artist living in Vancouver. He prides himself on creating a style unique to him, full of colour, texture and bold choices. His passion has led him to work with artists such as Miguel, Mother Mother, Snotty Nose Rez Kids, SonReal, Claire Rosinkranz, and many more.

Zachary Vague

Squamish born Director and Photographer, Zachary Vague has made a name for himself by creative directing young friend through his last three projects. As well as working extensively with Canadian favourites like The Zolas and Said the Whale.

young friend

With songs that sound like the last few coveted days of summer, 22-year-old Drew Tarves’ hopeful and honest perspective on the highs and lows of youth are embedded in his lyrics. A trained dancer for most of his adolescence, the Vancouver native switched artistic disciplines after spending time jamming with his musician friends. “I found out very quickly that I loved it,” he recalls. “It was my favorite thing to do.”

Armed with a guitar and a laptop, Tarves started hashing out early songwriting attempts on Garage Band as he found his own style that suited him: “It was all about experimenting while trying to find what worked for me.” After releasing the buzz-building and rap-leaning mixtape yours kindly, in 2019, Tarves continued to refine his sound—drawing from the intimate indie rock of inspirations like Bon Iver, Phoebe Bridgers, and Andy Shauf—amassing millions of streams with a series of singles released over the last two years.