When Alexa Dirks started describing her latest album as Begonia, Powder Blue, she turns to vivid imagery: her baby blanket, the airiness of clouds on a summer day, chlorine-filled water in a hotel pool, circa-1970s Elvis Presley wearing an ill-fitting jumpsuit, her collection of faded denim jackets. “Powder Blue is more of an emotion,” explains the Winnipeg, Canada, native. “The name of this album needed to be something that encompasses all of the feelings that these songs give me when they are put together. When I listen to them as a unit, they send me back to the words, the colour.”
A deeply personal album, Powder Blue has been celebrated by fans and industry alike, and has greatly contributed to the rise of Begonia’s star. Begonia was featured heavily in music & fashion outlets such as CBC, Exclaim!, GAFFA, Ladygunn, and more. The album was shortlisted for the 2024 Polaris Music Prize, as well, won Pop Album of the Year at the 2024 Western Canadian Music Awards. Album track “Crying” was recently featured in an episode of hit TV show Robyn Hood. Throughout the buzzy campaign, Begonia headlined clubs & festivals to capacity crowds around North America, and is currently on her debut EU/UK tour.