Sterling Larose
Sterling is a Director & Photographer currently living on the unceded territory of the Musqueam, Squamish, and Tsleil-Waututh nations (Vancouver, Canada).
Sterling prides himself on creating a style unique to him. Full of colour, texture and bold choices. His passion has led him to work with artists/brands such as Miguel, Mother Mother, SonReal, Claire Rosinkranz, Sarcastic Sounds, Snotty Nose Rez Kids, 7-Eleven, Home-Depot, and many more. He enjoys mixing mediums and formats both in his still and video work. He is always looking for ways to stretch his creative muscles and loves all things visual.
SonReal
SonReal is the moniker of Canadian singer, songwriter, rapper and visual artist Aaron Hoffman. With years of international touring, more than a dozen award nominations, over 75M YouTube views and over 100M audio streams to his credit, Aaron has made a name for himself as SonReal.
But there is more to SonReal. His musical and creative journey began as a young rapper based in Vernon, BC playing nearly empty bars to friends. Undeterred, he moved to Vancouver and the now infamous 1851 House, where he found himself immersed with creatives — friends with dreams just as big as his, in lanes all their own. An aspiring DJ. An aspiring videographer and filmmaker. An aspiring music industry executive. All under one roof, and all realizing they had complementary skills and ambitions. It was here that the SonReal project truly came to life, supported by friends and partners who still ride together to this day.
What has become obvious as you look back on SonReal’s career is that he has never been comfortable being placed inside a box. Often told that his versatility and genre-bending tendencies are an obstacle, SonReal has always stayed true. Constantly pushing boundaries in his music and in his visuals, he has always aspired for more. Tracks like the Platinum-certified single “Can I Get A Witness” and “Problems” from One Long Dream were the first indication that SonReal had more to say as a songwriter, and more to accomplish as an artist.