2023 BREAKTHROUGH ARTIST OF THE YEAR | Preston Pablo | | The JUNO Awards

Preston Pablo channels a fresh perspective on R&B and pop through live instrumentation and eloquent songwriting. The singer, songwriter, multi-instrumentalist, and producer made his solo debut in high school with the single “OMO.” Right out of the gate, it eclipsed 648K Spotify streams. He continued to gain traction with a series of releases. Tapped for the compilation Bangers Only, Vol. 1, he linked up with fawlin and Chill Only for “Circles” [3.3 million Spotify streams] and SauceOnly and Zeegs for “When We Were Kids,” which racked up over 6 million Spotify streams. His single “One Sided” amassed 1.4 million Spotify streams as he joined forces with pablø for “She Tried It,” “Control,” and “Ideas.” On the heels of “Chargie,” Banger of the Day predicted, “we are expecting Preston to have another big year.” Along the way, Preston signed to Universal Music Canada as he honed what he describes as a “modern vintage” style. After racking up nearly 20 million streams independently, he draws a big sound out of smalltown roots on singles such as “Don’t Break (My Soul)” and more to come.