Emerging Canadian R&B/hip-hop star Jordan Croucher is making up for a late start in his music career in a big way with the soulful songs from his forthcoming second album.
Croucher grew up in Halifax and Toronto and, even though it was evident that the youngster had an excellent voice, music took a back seat to basketball in high school and at St. Francis Xavier University in Antigonish, Nova Scotia – which led to a year playing professionally in France.
Croucher elected to give up on his hoop dreams and re-immersed himself in music by working with Halifax producer Trobiz and recording mix tapes with the groups N.E.P. and Triple Threat. He eventually hooked up with multi-Juno Award-nominated artist/producer Classified (Luke Boyd), who produced Croucher’s 2007 debut album, No Dress Code.