Media Release

The JUNO Awards, MusiCounts and TD Bank Group announce renewed partnership to support Canadian Music

Nov 21, 2017

2017 MusiCounts TD Community Music Program Recipients Announced

TORONTO, ON — The Canadian Academy of Recording Arts and Sciences (CARAS) and TD Bank Group are pleased to announce the renewal of their seven year relationship. The exclusive collaboration will provide enhanced and continued support for Canadian music through a variety of events, community and educational programs across the country.

As part of the renewed collaboration, MusiCounts is thrilled to share that TD will be increasing their support with a contribution of $1.875 million, over the next three years. As Canada’s music education charity associated with CARAS, MusiCounts transforms communities across Canada by giving underserved youth access to musical instruments and equipment. To date, the initiative has supported almost 100 programs across Canada with over $1.7 million provided in instruments and equipment.

Also announced today were the 2017 MusiCounts TD Community Music Program recipients from all across Canada, a total of 27 community music programs will receive $500,000 worth of instruments and equipment. For a complete list of 2017 recipients click here.

We are extremely proud to be continuing our collaboration with the JUNO Awards and MusiCounts,” said Andrea Barrack, VP Community Relations and Corporate Citizenship, TD Bank Group. “TD has a long-standing commitment to enriching lives and helping communities across Canada come together to share in the love of music. By continuing our relationship with both organizations, we have an opportunity to grow community music programs and celebrate musical excellence in Canada.”

JUNO Week 2018 will also receive increased support from TD for the JUNO Fan Choice Award, as well as the TD Green Room, which provides a unique showcase opportunity for local and emerging Canadian artists. JUNO Week 2018 will be hosted in Vancouver, British Columbia from March 19 through March 25, 2018.

The partnership will also see TD collaborating with the JUNO Awards, MusiCounts and CBC Music to create new custom activations and programming that will extend the bank’s support of Canadian talent and communities throughout the year creating a commitment to music 365 days of the year.

Premier Partners of the 2018 JUNO Awards: CARAS acknowledges the financial support of FACTOR, the Government of Canada and of Canada’s Private Radio Broadcasters, the Province of British Columbia, Creative BC, the City of Vancouver and TD Bank Group.

Web Links:
Official JUNO Awards website:

Social Media:
Twitter: @TheJUNOAwards // @musicounts //
Instagram: @TheJUNOAwards //@musicounts //

About CARAS:
The Canadian Academy of Recording Arts and Sciences/L’académie canadienne des arts et des sciences de l’enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of ongoing opportunities to showcase and promote Canadian artists and music through vehicles such as The JUNO Awards, MusiCounts, the Canadian Music Hall of Fame and other year-round initiatives. For more information on the 47th Annual JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS), please visit  

About MusiCounts

MusiCounts, Canada’s music education charity associated with CARAS and the JUNO Awards, is keeping music alive across Canada by putting musical instruments into the hands of children that need them most. MusiCounts’ mission is to ensure that children and youth in Canada have access to music programs through their schools and communities. MusiCounts celebrates musical excellence and achieves its mission through its Band Aid Program, the MusiCounts TD Community Music Program, the MusiCounts Teacher of the Year Award, Scholarships and other music education initiatives. MusiCounts is funded by many of Canada’s most dedicated individuals, events, and corporate citizens.


For more information about CARAS and THE 2018 JUNO Awards, contact:

Zai Karim, rock-it promotions, [email protected], 416.656.0707 ext. 127

Nicole Amiel, rock-it promotions, [email protected], 416.656.0707 ext. 118


For more information about MusiCounts, contact:

Samantha Pickard, Strut Entertainment, [email protected], 647. 405.1715

Laura Steen, Strut Entertainment, [email protected] 416.300.9254


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