When are carbon offsets the right choice?

Feb 28, 2018

This year, CARAS and the JUNO Awards are choosing Canada’s highest quality carbon offsets from Less Emissions to reduce the environmental impact of the 2018 JUNO Awards. But what are carbon offsets and when are they the right choice to lower your carbon footprint?

What is a carbon offset?

Offsetting is a mechanism that allows individuals and organizations to address their environmental impact. Carbon offsets are designed to help mitigate the emissions associated with one activity (such as air travel) with another activity elsewhere that avoids or reduces an equivalent amount of emissions. For example, the impact of greenhouse gases (GHGs) associated with a flight from Montreal to Vancouver may be neutralized by preventing the release of an equivalent amount of GHGs through the implementation of a renewable energy or energy efficiency project anywhere in the world.

For the 2018 JUNO Awards and JUNO Week events, CARAS is utilizing high quality offsets to offset emissions resulting from travel to and from JUNO Week events as well as from heating and cooling of event venues.

Are offsets the best choice?

At Less Emissions we recommend that you only choose offsets after you’ve already tried to be more efficient and looked into switching to greener alternatives.

Here’s how CARAS and the JUNOS are following our recommended 3-step approach:

  1. Conserve. First and foremost, CARAS finds ways to minimize emissions—such as designing event sets with energy-saving LED technology.
  2. Switch to Green. CARAS switches to lower-impact alternatives where possible. For example, CARAS is choosing Bullfrog Power—Less’ parent company—to be the green energy provider for the 2018 JUNO Awards.
  3. Offset. Finally, CARAS works with Less, a trusted source of high quality offsets, to offset those emissions that could not be further reduced or avoided.

Ever thought about purchasing offsets for your own travel? You can! With Less Emissions, anyone can calculate and purchase offsets from high quality, certified emission reduction projects to help mitigate the greenhouse gas emissions associated with air travel.  Less is also the official offset provider of Air Canada. Learn more at