Media Release

The JUNO Effect: CTV’s 2012 JUNO AWARDS Broadcast Increases Album and Digital Sales for Performers and Winners

Apr 12, 2012

Toronto, ON (April 12, 2012) – The excitement generated by THE 2012 JUNO AWARDS Broadcast on CTV sent fans to their local music stores and online retailers to support both emerging and established talent, just-released data from Nielsen SoundScan reveals. Known as “The JUNO Effect,” this wave of enthusiasm has increased album and digital downloads for nearly all performers and winners on THE 2012 JUNO AWARDS Broadcast.