THE JUNOS PLAN FOR THE FUTURE WITH NEW LOOKJan 03, 2018
TORONTO – January 3, 2018 – In November, the JUNOS debuted a brand new look along with the announcement of Michael Bublé as the host for The 2018 JUNO Awards Broadcast and live stream. The new look works to position the JUNOS brand as an instantly recognizable champion of the Canadian music industry at a time when our music is impacting here at home and around the world like never before.
Working with creative agency J. Walter Thompson Canada, the JUNOS developed new logos and brand guidelines. They not only contemporize the brand, but are also designed to create consistency across all JUNOS events, programs, and shows.
“The JUNOS brand is much more than simply an awards show. We are dedicated to promoting and celebrating Canadian music and artists 365 days a year,” said Allan Reid, President & CEO, CARAS, The JUNO Awards and MusiCounts. “The JUNOS logo is a bold, fluid and confident stamp of authority. It represents a seal of excellence, championing the talent and diversity found in the Canadian music landscape.”
As the most public-facing pillar of CARAS, the JUNOS has the greatest opportunity to deliver against the organization’s mandate to promote and celebrate Canadian music and artists. Creating a new logo that could be applied across various platforms, and reflects the future of the organization, like evolving their 365 initiatives, was top of mind when developing this new look.
“The best music in the world is coming out of Canada right now,” explained Josh Budd, Chief Creative Officer, J. Walter Thompson Toronto. “The JUNOS brand evolution needed to reflect that creative leadership and confidence, but do so in an understated Canadian way. We’re really proud to be a part of the JUNOS and participate in the celebration of Canadian artistic talent.”
For more information on the 2018 JUNO Awards, please visit junoawards.ca.
ABOUT J. WALTER THOMPSON WORLDWIDE
Walter Thompson Worldwide has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry’s first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
The Canadian Academy of Recording Arts and Sciences/L’académie canadienne des arts et des sciences de l’enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of ongoing opportunities to showcase and promote Canadian artists and music through vehicles such as The JUNO Awards, MusiCounts, the Canadian Music Hall of Fame and other year-round initiatives. For more information on the 47th Annual JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS), please visit www.junoawards.ca.
For more information about CARAS and THE 2018 JUNO Awards, contact:
Zai Karim, rock-it promotions, email@example.com, 416.656.0707 ext. 127