Media Release

For the First Time Ever, Takes Viewers Backstage During the 2012 JUNO AWARDS Broadcast, Sunday, April 1

Mar 29, 2012

Toronto, ON (March 29, 2012) – Bell Media Digital offers music fans the best and most in-depth digital experience to get ready and stay engaged during THE 2012 JUNO AWARDS on CTV (#JUNOAwards, #CTV) this Sunday, April 1. For the first time ever, a backstage production camera offers visitors to and the CTV iPad App an exclusive behind-the-scenes view of the television broadcast from rehearsals to the live show, with select JUNO AWARD artists before and after they perform, along with never-before-seen set change-overs. Additionally, the broadcast’s digital extension includes photo gallery updates from the JUNO Awards red carpet, as well as a live chat with music experts from across the country. It all gets started at 6 p.m. ET on JUNOS.CTV.CA.