March 24, 2008

–2008 Campaign to utilize on-air, radio, outdoor and online elements –

Toronto, ON – Alberta’s Badlands gets a makeover – courtesy of CTV. In support of The 2008 JUNO Awards in Calgary, the CTV Creative Agency has created a comprehensive multi-platform campaign involving on-air, radio, outdoor and online promotions that began on-air last week and runs through April 6. The outdoor ad campaign launches in Calgary today. Hosted by Russell Peters, The 2008 JUNO Awards will be broadcast live from Calgary’s Pengrowth Saddledome on Sunday, April 6 at 8 p.m. ET on CTV and select CHUM Radio stations across the country.
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