August 30, 2007

More proof that Canada’s premier music awards adds power to both performers and provincial pocketbooks.

An economic impact assessment just completed of the 2007 Juno Awards in Saskatoon indicates a $9.4 million increase in economic activity, $6.7 million of that specifically for the City of Saskatoon. The report, completed by the Paradigm Consulting Group, indicates most of the windfall came from visitors who came to Saskatoon specifically for the event and from the spending of event organizers who staged the Juno Awards and the many supporting events around the city and province.
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